Tag Archive: Twitter


Wow, when I was asked yesterday how long Social Geek Radio has been on the air I went blank. One … two… three years, was my reply. How could I forget such an important date?

The very first Social Geek Radio  show launched May 11, 2010! My co-host at the time was the one and only BJ Emerson, VP, Technology for Tasti D-lite and Planet Smoothie.

AK Stout filled BJ’s position in early 2011 and I have enjoyed working with her so much! We have become great online and offline friends in such a short time. She brings so much to Social Geek Radio and continues to push me to think like a Geek. A week doesn’t go by that I don’t learn something new in her #GeekItOut segment! Visit her Pinterest board for Social Geek Radio where she has pinned some of the geekiest sites she has shared on the show: http://pinterest.com/akstout18/geekitout/

We are honored that we have loyal listeners like Dana Lopez, Lorri Wyndham, Cyndee Perkins,  Kate Groom (from Australia!), Jay Stout   and BJ Emerson who join us weekly to participate  in the chat, share our tweets and sometimes join us as co-hosts. It’s a thrill that some of our shows have exceeded 10k downloads. Our guests have been some of the industry’s best of the best. We have interviewed very exciting and interesting people who are willing to take time from their busy schedule to share their expertise.

We have BIG plans for Social Geek Radio but we are totally open to ideas, suggestions for guests and what more can we do help you, our audience to become socially geeky!

Please join us. We air each Thursday, 6pm PT, 8pm CT, 9pm ET and which should be 11am Fridays in Australia.

Every business or brand wants customers that are raving fans and social ambassadors. Some brands create their own social ambassador campaigns by enlisting bloggers or customers with a strong voice. The best social ambassadors are the average customers that sincerely love the product and/or service and willing to share their experience.

Become a social ambassador

Are you the type of person that likes to shout from the roof tops when you find a great product or service? Are you an influencer in your family and community? Do you enjoy blogging, tweeting, posting updates to Facebook or LinkedIn? Are you using the latest social platform, Pinterest? If so, then you can easily become a social ambassador.

Personally, I LOVE to share videos. Not necessarily videos of myself but videos where I am behind the camera sharing a great experience.

Squeeky Clean Service

While at work a few months ago the local Fish Window Cleaning franchise team were working diligently cleaning the second floor windows of our office building. I took notice of their lack of fear of heights and the care they took to get my windows squeaky clean. Personally, I would never venture that high up and I hate cleaning windows! I took the video below and shared on their Facebook page, Tweeted and sent a word of thanks to their corporate team. It took all of 10 minutes of my time to share my great experience and become a Fish Window Cleaning (franchise) social ambassador.  I received a note of thanks for the postings and exchanged emails and tweets with the Fish team.

A little Tasti Love

Another passion is networking and meeting new people in the franchise industry. Last week I had the pleasure meeting Tammy Friedeck at the Houston Social Media Club TweetUp hosted by Michele Price aka @prosperitygal. Tammy recently relocated to Houston to serve as the Communications Coordinator for the Mattress Firm. Tammy and I met for lunch a few days later and I was able to introduce her to Tasti D-lite. I asked if I could film her very first bite and if she didn’t like it, I wouldn’t publish. As you will see below, she did enjoy it and of course the video was Tweeted and posted to the various platforms.   We don’t expect the video to go viral but it does demonstrate how we are social ambassadors for Tasti. Our tweets were re-tweeted by @tastidlite and we received a note of thanks from the Tasti team.

Don’t be that company!

Earlier this month, I attended a wedding of one of my son’s best friends. It was superb! The decorations were beautiful. The food was outrageously delicious. The music was fun and I witnessed my grandson experience “getting down” on the dance floor. At 21 months the kid has some moves! The day after the wedding I sent an email to the wedding coordinator and copied the management team. I thanked them for a job well done and congratulated them on the event.

My next move would have been to post glowing remarks to their Facebook page or maybe blog about the facility. I did not. Why? I never received a response to my email. I know for a fact the email was received by all the recipients and was shared with co-workers. How difficult would it have been to reply to me?

Engaging with customers who could potentially do damage AND could be social ambassadors should be a priority.

Are you a social ambassador? What have your shared recently? I would love to know!

Promotion alert: Attend FranCamp in Atlanta and meet Fish Window Cleaning and Tasti D-lite. They will share their expertise on local marketing and building social ambassadors!

2011 Tech Trends

I have really enjoyed the last few days of the year with family. Working a little here and there. No surprise that I’m  Tweeting, checking in with Foursquare, posting to Facebook, viewing LinkedIn status updates and now “pinning” thanks to AK Stout and Lisa Johnson who introduced me to pinterest. I think I will soon post a blog “Help me please! I’m addicted to another social media platform!”

Today, I’m thinking about the top tech trends of 2011 and contemplating what will be in store for us in 2012.

Top Tech Trends of 2011

My friend Gini Dietrich, CEO of Arment Dietrich says she believes 2012 will be the year of “integration of all disciplines.” She says:

This is kind of selfish one on my part (because I have a book coming out about it), but integration is going to be crucial next year. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. But 2012 is the year it needs to integrate. Customer service can’t do its job without talking to sales. Sales needs the help of public relations. And mobile can’t live without marketing. You’ll see these disciplines all work together, as if they’re in a circle, and not in silos.

What do you think 2012 has in store for social media and tech trends?

FranCamp Follow Up

We did it! We held the first FranCamp in Nashville last weekend and it was a success! There are so many things that I learned even as one of the presenters.  I promise to share everything in my book: Franchising Goes Social: Franchise Leadership As A Social Geek!

For now, I have the video below that I recorded this morning on UStream with my key take-aways.

Below are some important links to presentations, tweets, and videos that you missed.

FranCamp site: www.fransocialcamp.com

You can find the Tweets:  here

Live recording archived of all the sessions via  UStream:  here

10 Best Twitter Tactics presentation by Jack Monson, Engage 121:  here

Inspire Change, Engage Your System presentation by Deb Evans:  here

Facebook Strategies presentation by AK Stout, Saying It Social:  here

Blogging for Business presented by Thomas Scott:  here

LinkedIn Strategies presentation by Paul Segreto:  here

BlogTalkRadio -” What Happened At FranCamp”  with guests BJ Emerson, Alissa Ramsay, Stephanie Ramirez, Dana Lopez and Lorri Wyndhamhere

An extra bonus is the Facebook eBook provided by AK Stout can be found here

Don’t forget to take the survey (http://fransocialcamp.com/where-is-the-next-francamp/) and vote for the next city that FranCamp travels to.

Sure you can watch the videos from FranCamp. You can view all the presentations and glean lots of great content from the tweets. But in reality you are missing the great discussions and networking from a group of like minded individuals.

Thomas Scott opened the day explaining that the FranCamp committee put the event together so that we could “give the recipe away and provide tactics and strategies that can be used immediately!” A bond was formed and new friendships and business relationships were made.

Please join our circle and register for the next FranCamp, volunteer to be a speaker or sponsor!

Speaking Engagement Tips

I have developed a love for sharing what I have learned with others. Twitter, Facebook, LinkedIn and other social technology platforms have made this easy for me.

Something that doesn’t come naturally is having my picture taken, speaking to a video camera and public speaking. But…it’s getting easier! When I first joined COMPUTER EXPLORERS in the support role the current President forced me step out of my comfort zone. He constantly threw me in front of the video camera and audiences. He knew that I would accept almost any challenge and of course everything gets easier with practice and repetition.

What I’ve learned and would like to share are a few hints that has helped me to connect with my audiences:

  • Know your audience: When I’m asked to speak as a subject matter professional (I don’t like to use the word “expert”) it’s easy to share what I know.  The skills I share are transferable from one franchise brand to the other but I like to have a basic understanding of the audience and their specific challenges. It is important to me to match the content and skills to their needs.
  • Connect with your audience: I like to do as much research as possible about the attendees. This isn’t as difficult as it might seem if you use LinkedIn, Twitter and Facebook. When speaking to a specific organization and/or franchise it’s easy to research the brand and find individuals that are connected. I like to reach out and build as many connections as I can via Twitter and LinkedIn. If there is an organization Facebook page I “like” it.
  • Use video messages: I always ask if the organization I’m speaking to uses a monthly communication tool. Most distribute eNewsletters on a regular basis and can easily share a video message. I often use my flip camera and film a very short introduction clip with my contact information and invite attendees to connect to me prior to my presentation.

Those are my three tips to engaging with your audience. What are yours?

Best of the Best in Blogs

I am working hard to become a Digital-Age Leader and I spend a great deal of time with my TLN (Twitter Learning Network), view reading recommendations of my network on LinkedIn and connecting with those mentioned on Twitter for #FollowFriday. I realized what is missing is a resource of blog recommendations. My iGoogle home page, Google Reader and email is filled with notices of updates to what I believe are some of the best blogs. Most social media users are aware of Seth Godin, Mashable, Chris Brogan  and Unmarketing. Below I will list a few that I believe should be part of the best of the best in blogs!

Steve Cunningham, CEO of Polar Unlimited offers free book summaries through his ReadItForMe page. Most of my recommendations on my ReadingList on LinkedIn have been recommended by Steve.

Ken Colburn, CEO of The Data Doctors has a weekly radio show in Phoenix. Each segment is saved as a podcast and can be found on iTunes or on his blog The Computer Corner. I like to listen live through streaming on his website but when I miss a show I will download and listen when it’s convenient. Ken is a techie and is very entertaining providing what’s new in technology and helpful hints.

Sue Young is originally from NJ and moved to TX. This may be what got my attention to Sue but it’s not why I recommend her blog Get in Front Blogging. She offers sound advice on blogging and how to build business buzz.

The Business Makers Radio Show is local to Houston. I met Esther Steinfeld at a TweetUp and started following her show. I had the honor appearing on the show earlier his year and enjoyed my  interview . She and the team at The Business Makers provide a great resource for entrepreneurs.

These are a few of what I believe are the best in blogs. Read and judge for yourself and don’t forget to visit their Twitter link and Facebook fan page!

I know I am a social media fiend

I started a Twitter account in December 2008 which opened my world to social media. I visited Twitter and Facebook off and on but  did not became a serious user until March 2009. In a very short time using social media I’ve learned a great deal and met some very influential people. I spoke at another franchise annual conference on social media, receive emails and calls requesting assistance and some have actually labeled me “an expert”! That is far from the truth but I am working very hard to learn as much as possible  positioning  myself as a leader in the franchise industry using social media successfully for marketing and branding.

My Twitter Friend Sue Young recently posted “You Know You’re A Social Media Fiend When ….” on her blog. Her list of 30 indicators  is hilarious and is almost spot on for me.  I thought about her  list and below is  my personal top 5 indicators that is proof I am becoming a social media fiend (and proud of it).

#1 I have panic attacks if I can’t log on to everything! (I start my day with coffee, Facebook, Twitter, Email, etc)

#2 When purchasing a new handbag the criteria is first and foremost that my blackberry, Flip and digital camera fit comfortable and easily accessible.

#3 I am asked  constantly: “Are you going to  Tweet or Facebook that?”

#4 I live by the transparency rule.

#5 I shamelessly try to out tech/out social media friends and family.

Hello I am Deb and I am a social media fiend and  I don’t want to join a support group.

Twitter Follow Friday

Blog lesson #1: When establishing a blog in Feb and not posting the first entry until August be sure to post as a new entry!

Follow Friday (#FF)  as it is known on Twitter. #FF allows users to introduce those they follow and why. Here is my first list. It is limited to a few today with more to be added next week.

@DavidHandler is top on my list. I strongly believe that everyone needs a business coach. I have worked with David for several years. He is honest, ethical and dependable. 

@ginidietrich of Arment Dietrich is the PR firm for COMPUTER EXPLORERS but I also consider her a friend. I have worked with Gini for two years now. She has strong team members and over the years I have either met or worked with each member. Gini and her team makes me feel like I’m her top priority at all times. I know I am not the most important person on her list of clients or friends but that’s ok. At least I feel I am.

@TanyaFlynn is my Arment Dietrich account rep. We visit weekly and I’m not sure if she is more accountable to me or me to her! The PR and social media program is very important to COMPUTER EXPLORERS (CE). It is comforting to know that each Thursday morning at 9:30 Tanya will call and we’ll efficiently run through our to do list.

@CesLSU became my first Twitter Friend. My family thinks it is very strange and I think his family does too. The beauty of this Twitter friend is he lives in Houston. It was a lot of fun telling our story at a recent dinner party he invited my husband and me too. The looks of confusion by his real friends was priceless.

@paulsegreto is a raving fan of COMPUTER EXPLORERS (CE). I know this since he mentions us often in his blog podcast, tweets, etc. He has experience in franchising and is a social media expert. I look forward to his first presentation next week and I am confident he will do a great job!

@terrimcculloch is a network Queen. I think she knows everyone in the state of TX and has sent them my way! I believe secretly she wants to be part of the @CETeam and will soon find a way to make it happen. Until then I appreciate her networking expertise. She is someone to know, enjoy and follow.

@LorriW is the COMPUTER EXPLORERS (CE) Operations Manager. Life would stop or at least experience a great loss if Lorri were to leave us! She is our social media  and operations expert.  Lorri loves to think outside of the box and implement new practices that benefit the corporate team but most of all the system as a whole.

@CyndeePerkins is Director of Curriculum and Program Development for COMPUTER EXPLORERS (CE). Cyndee is a former educator and a franchisee. She is the education thought leader for CE. She understands education and how and what should be implemented into our programs.

@KathyM_ICED is the Sales Trainer for COMPUTER EXPLORERS (CE) as well as other ICED brands. Kathy spends a great deal of time training, coaching and role play with the CE franchisees. Sales is so important to the initial launch as well as continued growth of CE and I am thankful to have Kathy as part of the team.

@Charmayne01 wears many hats. She is the Advertising Director for ICED. She is creative, dedicated, reliable and methodical about her work. Best of all she is funny and the first person I visit if I am having a bad day.

My list is short and I have missed many. Please visit again as I add some great people to follow.