Tag Archive: social networking


There will be several upcoming blog posts with updates regarding the IFA2012 (International Franchise Association) annual convention held in Orlando, FL.

I was honored to be interviewed by Nancy Weingartner, Executive Editor at Franchise Times in the E. H. Anderson, PR booth at the convention.

Deb Evans IFA2012 Insights: Social Networking from E.H. Anderson Public Relations on Vimeo.

Don’t forget to download my new eBook on Social Networking to the right and share the link! It is designed for the franchise industry but can be used by all.

My Tweep (Twitter Friend) Julio Varella  had a very convincing blog post  “You have to comment on other blogs”. I totally enjoy reading various blogs daily so it’s been easy to post a comment. But what I haven’t paid attention to is my blog and let time slip by without a post!

Social networking has taught me a great deal. It’s easy to access and I have met some wonderful people. I spend a few hours each day  reading email, blogs, Twitter, Facebook, LinkedIn, etc.  I believe social media should not replace attendance to local networking events.

IFA (International Franchise Association) is the world’s oldest and largest trade group representing business strategy. Its members are franchisees and franchisors in more than 75 industries, from auto repair to weight loss, daycare to travel agencies and much more. IFA contacted me in December 2009 and asked that I consider hosting the Franchise Business Network regional meeting in Houston (HFBN). I didn’t hesitate to accept  and the first quarterly meeting was held at our campus this week.

The topic for the meeting was “Social Media – Why It’s Important”. Our presenters were Lorri Wyndham and Edie McRae. Lorri did a great job providing the group with an overview of how COMPUTER EXPLORERS  has embraced social media. Edie’s presentation Non-Marketing: The power of connecting through conversations was well received. One attendee said, “I was hesitant to attend and others learn how little I know about social media. I have learned so much and ready to implement some great ideas”. 

As Edie pointed out very clearly Why should you care about social media?

  • BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.–Forrester, The Growth Of Social Technology Adoption, 2008
  • BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS.–Nielsen, Global Faces & Networked Places, 2009
  • BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.–Nielsen, Global Faces & Networked Places, 2009
  • BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE-Nielsen, Global Faces & Networked Places, 2009

You can learn more about Edie on Twitter , Facebook, blog or LinkedIn

Hosting the first HFBN meeting was a great practice run for Lorri and me before our BIG panel presentations at the IFA 50th anniversary convention in February!

Blog lesson #2: Make a list of topics to discuss and mark the calendar as a reminder to update!

I have very fond members of the Labor Day weekends spent in New Jersey while raising my kids. We lived in a very close knit community Lake Pine where families participated in Lake Pine weekend (Labor Day weekend). The weekend events began on Friday evening when the adults gathered at South Beach (one of three beaches in Lake Pine) for a cookout followed by canoe races. Early Saturday morning residents met at the Club House for the 5k race. Local high school students and avid runners of South Jersey participated in the race. In the afternoon there were final construction details to floats and puppet show practice. The club house and grounds were set up for preparations of the big Lake Pine Day carnival and auction followed by the Parade and Puppet Show. On Sunday morning families young and old met on South Beach where children competed in sand castle contests working in teams to build the biggest and most creative sand castle. They were divided in age groups and everyone walked away with a ribbon. After a small break we moved to Main Beach for the peanut scrabble (children under 5 raced to gather the most peanuts tossed in the lake) and swimming competitions for children of all ages. At 10am Labor Day there was a parade. Fire trucks from several communities, classic cars, neighborhood floats started the parade and spectators followed to the Lake Pine club house for an auction, bake sales, carnival games and lots of fun.

Lake Pine was a wonderful community to live. The Labor Day weekend was just one weekend out of the year where everyone worked together for the greater good of the community. This particular event took a year of planning and many volunteers for success.

One of the reasons I have found social networking so rewording is because it has opened a door of an on-line community with new friendships and a sense of belonging. Communities like Lake Pine exist everywhere and the number of social communities in our cyber world is endless. If you are new to social communities and want to learn more about using social networks to benefit your life and business I highly recommend that you read Trust Agents, by Chris Brogan and Julien Smith. Take a minute to visit the video blog of Sarah Robinson to learn more about Trust Agents. She suggests you race to your local book store or Amazon and get a copy as quickly as possible. She convinced me and I encourage you to do the same.