Tag Archive: Seth Godin


“The future’s not predicted – it’s created”  was a closing of a recent blog post I read. I love it! Since I have been reading “Poke the Box” by Seth Godin it was meaningful.

Godin believes in creating your own future. In his book he encourages readers to start projects,  take risks and take steps toward creating change.  He says success is tied to defeating the fear that holds us back from creating something new.

Kent Jensen, our newest franchisee plans to create something new in Coastal South Carolina. He plans to work hard to build a  successful future and COMPUTER EXPLORERS business. He didn’t read “Poke the Box” but he’s living Godin’s principles.

Kent has never owned a business. He is a former educator that decided he wasn’t ready for retirement. In his own way he poked the box. He made a decision to start something new. Create change in his life. Take a risk.

Kent attended his first COMPUTER EXPLORERS Conference the week before training began. He didn’t want to miss the opportunity to spend time with the franchisees to learn from them. Kent said attending conference was “overwhelming but informative.” Thomas Scott from Brand Journalist wrote a blog post about the conference – you can find the link  here

Godin says we must start projects. He says to “just jump in and do it.” Kent was intimidated in training when Lorri Wyndham told him he was going to have a blog. But he jumped in and just did it.  You can find the post here.

Godin says that if we believe what we are doing is worthwhile then we will stick with it even during difficult times. Starting a new franchise is not an easy decision nor is it an easy job. Kent has made a commitment to himself and to his fellow franchisees to work hard and stick with it.

Kent left Texas this week as a new business owner. He is ready to create a successful business in Coastal South Carolina. We wish him the very best and he knows that the CE Corporate Team will be available to support him every step of the way! We are just a call, email or Tweet away.

Deb and Kent Jensen with graduation cake

Seth Godin’s Domino Project

Poke the Box

Last night on Social Geek Radio, AK Stout shared that she is part of Seth Godin’s Domino Project! AK is one of less than 100 individuals that received Godin’s new book Poke the Box. As a member of the project she has enthusiastically read Poke the Box and highly recommends that everyone pre-order.  It will be released on March 1st but if you order before the public release, it is only $1 for the Kindle Edition!

AK is a subscriber to Godin’s blog and newsletter. She decided to apply to be a member of the “Street Team” and was very surprised to learn that her application was accepted. AK indicated that she is very impressed with the bios of the other members and believes that she is ” not in the same league.” I found this link to the other members of team. Yes, very impressive but I am confident that AK is a perfect fit for the team and will make valuable contributions!

AK is very excited to be part of the project and I’m equally excited for her. Our audience is excited too! During the show I received text messages and Twitter DMs from our listeners that they were ordering the book. We announced that we will use the Social Geek Radio Facebook page as a discussion board as we start reading Poke the Box!

If you are a Seth Godin fan or if you have never heard of Seth Godin now is the time to join his fan club! Order the Kindle version before March 1st by clicking here If you do not own a Kindle you can download the smartphone app as I did. Be ready to start reading March 1st and join us in the book review discussion on Facebook!

We can be the extended Street Team and be part of the Domino Project!

Seth Godin is one of my favorite authors. I just finished reading “Linchpin” .The first paragraph on the inside jacket which convinced me to buythe book says “The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.” Personally, I think that is a powerful statement!

When you remove the jacket of the book there is a collage of photographs. In the middle of all the photos is a caption “Will you make a difference”. Being very curious I carefully studied each photo trying to recognize the people only to discover there is only one person I recognize and blown away that I know her personally! Congrats Flo Schell 

As I said, Seth Godin is one of my favorite authors. He is a favorite because he makes me think. He makes me think hard!  After reading the first few chapters I recommended the book to one of my franchisee focus groups. A few members read just the first chapter and requested that we make it part of our next discussion topic.  Our goal is to make ourselves indispensable which will make COMPUTER EXPLORERS indispensable.

Some of the things that I learned after reading Linchpin:

  • You don’t become indispensable merely because you are different. But the only way to be indispensable is to be different. That’s because if you’re the same, so are plenty of other people.
  • The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
  • Markets are crying out. We need to stand up and be remarkable. Be human. Contribute. Interact. Take the risk that  might make someone upset with your initiative and  innovation.
  • Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.

Seth says that Linchpins do two things for the organization. They exert emotional labor and they make a map. He lists seven abilities of the Linchpin:

  1. Providing a unique interface between members of the organization
  2. Delivering unique creativity
  3. Managing a situation or organization of great complexity
  4. Leading customers
  5. Inspiring staff
  6. Providing deep domain knowledge
  7. Possessing a unique talent

 When I review the abilities above I realize I’m closer than I thought to being a Linchpin. 

How close are you?