Tag Archive: podcasts

Social Geek Radio Guests and Co-Hosts

Wow, 100 Social Geek Radio shows/podcasts under our belt!

Over the last two years Social Geek Radio has aired every Thursday night 6pm PT/8pm CT/9pm ET. We have interviewed great authors, social media gurus, business experts, educators, franchise leaders and geeks! Our shows have been informative, educational and entertaining. We  plan and lay out objectives for each episode but in the world of social technology we have learned to expect the unexpected and just roll with it.

Our podcast platform is BlogTalkRadio. “BlogTalkRadio allows anyone, anywhere the ability to host a live talk radio show online, simply by using a telephone and a computer. BlogTalkRadio’s unique platform, powered by Cinchcast, empowers citizen broadcasters to create and share their original content, their voices and their opinions in a worldwide public forum”. Our shows are archived on the site to listen later as well as published to iTunes.

Last night we unveiled our new music produced by Skyler Fox. He did an awesome job putting together a short 30 second geeky tune that we can use for our opening and our Geek It Out segment. Listen here

What is the value of podcasting?

Social Geek Radio allows us to share with our audience what is new in social technology in various industries. For example, last week we learned how social media marketing is used in the non-profit industry. Our guest, Ashley Rudolph shared the benefits of a non-profit being active on social media, shared blogs to follow, what type of content to post and a full hour of great information! Authors we have interviewed shared  how to create an irresistible and likable brand, (Dave Kerpen)  how to tap the power of location-based marketing (Aaron Strout) or how to tweet an hour a day (Hollis Thomases).

With each podcast we want to provide valuable takeaways for our audience and it never fails that I walk away with new information and tactics I hadn’t considered before. In the Geek It Out segment at the end, AK Stout shares Websites, apps, and great tips to help us become more efficient with our use of social media or sites just to have some fun with. The links are posted on my Social Geek Radio Pinterest board.

Keep It Fun

One of the best things about Social Geek Radio is interacting with our listeners. Whether we are having silly conversations in the chat room or actually live on the air, I enjoy myself. We have set an environment of fun and it’s exactly why I have made the commitment to Thursday nights week after week. Last night we had as many as 16 in the chat room, several on the phone lines, a few in Google Hangout with BJ Emerson and I’m not sure yet how many were listening live via the internet. Each live listener will be sent our very first Social Geek Radio koozie designed by Dana Lopez of Mango Tree Brands!

Social Geek Radio Koozie

To podcast or not to podcast is a personal decision. In my opinion, if you can commit the time, share your own expertise, be willing to promote the show and your guests, ensure there is something of value for the audience, be willing to deal with technology issues and ultimately work hard to have fun….then go for it!

If you need any help, let me know. I’m not an expert but I do have 100 shows done and I certainly have learned a thing or two that I am willing to share.

Beyond Facebook

So what’s next? You have established your personal and business Facebook page. You are totally connected on LinkedIn. You’ve documented your successes and failures via your blog and send several Tweets a day.

Podcasting should be next on your list! Podcasts (rich media) are simply audio files. Non-text files are considered “rich media.” Creating a podcast is actually very simple and you have the necessary tools on your computer. Many computers today have a built-in microphone (or you can purchase an inexpensive external one), free audio-recording and editing software and your own imagination. Once you decide what your message is, just hit record, save and upload your podcast to a Website for distribution. One site to consider using is www.podbean.com

Your podcast can contain one short informative message (2-5 minutes) or can be over an hour in length. It depends on your content. Your audience can listen to them on any MP3 player, iTunes (if the podcast is published there) or from the podcast hosting site (such as BlogTalkRadio).

First ask yourself a few questions:

  • Will podcasting build my business?
  • Is there an ROI (return on investment) on podcasting?

Will podcasting build my business? Podcasting is a very inexpensive platform that can reach a very wide audience. Millions subscribe to podcasts! Building quality content and having something worth talking about that is interesting to your specific audience will allow you to build a following as well as communicate to your audience that you’re an industry leader. Podcasting is also a great way to build SEO (search engine optimization). Google and Ask for example have incorporated the distribution format into the search ranking pages. Podcasting will help you build your presence on the Web and develop new relationships as more individuals search and find your podcasts.

Is there ROI on podcasting? The investment is small but there is a time commitment. Combining your messages that you post on Facebook, LinkedIn and/or tweet about into a podcast is an effective distribution to a different audience. People tend to support a business when they know the individuals that are involved. Podcasting should be used as another platform to allow your audience to get to know you, your personality and the voice behind the written word. Consider uploading your podcast to iTunes to reach a wider audience and it’s free! All you need to do is visit www.apple.com, and download iTunes. To get started uploading your podcast visit this link for a few simple instructions: link here – your podcast directory will look like this: link here

Like most social technology tools it’s a matter of getting started. The more you know and the more you participate the better you become in building a strong Web presence and following!