Tag Archive: Networlding


Franchise Leadership as a Social Geek

Last week I was fortunate to spend a day in a writing seminar conducted by Melissa Giovagnoli Wilson, Founder and President of Networlding. As she says on her blog, her greatest passion is to help people write, publish, distribute and promote their books. After spending an entire day with her, I believe that is very true.

I arrived in Chicago “thinking” I could “possibly” write a book.  I needed to start somewhere so why not attend Melissa’s workshop. By the end of the day I was convinced that I “can” write a book and motivated to follow the suggestions Melissa taught. Melissa encouraged the group to calendar 15 minutes a day to writing. So far, my 15 minutes easily turns into 30 – 45 minutes and I’m enjoying it!

The hardest part is finding a title that I’m comfortable with. I could use your help! Right now, I’m settling with “Franchise Leadership as a Social Geek”.

Let me know what you think as I start working each day on the content!

Franchising Goes Social

Sometimes what seems a little  ridiculous turns out to be a pretty darn good idea.

Melissa Giovangnoli-Wilson

It all started with the Social Geek Radio Show: Networlding and the Science of Social Networking (link here). Our guest was Melissa Giovangnoli-Wilson Founder of Networlding and author of 11 books including Networlding which was #10 on Amazon for one year. She was convinced that both AK Stout and I have stories to tell. We couldn’t argue that fact. What took us by surprise was Melissa suggesting that we tell our stories by publishing! Really? Write a book?

She asked that we at least consider attending her “Book Writing Workshop”” in Chicago. Guess what? We are and we are committed to writing our own books! AK has decided that her book will be: Social Networking Your Way to Your Career: A College Student’s Guide to Using Social Media To Land a Job. She has actually started writing it! Visit her Facebook page to learn more: http://goo.gl/w9m4Q

My book will be called: Franchising Goes Social. I started a  LinkedIn group where you can post your suggestions and topics that should be covered! To prepare for writing the book,  I am working with AK Stout, Thomas Scott (Brand Journalist) and Jack Monson (Engage 121) to host the first Franchising Goes Social BootCamp. Our goal is to provide educational content in a one day hands-on session in Nashville, TN October 22nd. We want every attendee to walk away with best practices and clear action steps to implement. Topics will include but not limited to: SEO practices and visibility, social loyalty programs, social media policies and legal issues, lead generation, etc.

Please connect with me on LinkedIn and contribute your thoughts and suggestions for both the BootCamp and the new book. It’s a work in progress and I can use a little help from my friends!

URL: http://goo.gl/zMYHl