Tag Archive: Joe Mathews


I’m not one to let grass grow under my feet! When I set my goals and objectives, I work hard to accomplish them.

According to my DISC profile I am a high “D” and high “I”.  “Direct, results-oriented, strong-willed, outgoing, enthusiastic and optimistic”… no arguments there!

Monday, March 5th started a new career path for me. Deb Evans Consulting, LLC will incorporate the skills I have developed in franchising and social media.

Authors Deb Evans and Joe Mathews

I spent my first week in business with Joe Mathews, Franchise Performance Group. We diligently worked on our new book “Developing Peak Performing Franchisees” and the companion training program.

Our book and program will enable franchisors to:

  • Build peak performing franchisees.
  • Maximize royalty collections.
  • Drive franchisee productivity throughout the learning curve of their business, from start up through maturity.
  • Achieve outstanding results by managing franchisees’ strengths and shortcomings.
  • Anticipate and prevent franchisees’ performance breakdowns through appropriate interventions.
  • Deliver effective training that imparts knowledge, build skills, and ramp franchisees up faster.
  • Solve problems through results-oriented consulting techniques.
  • Increase franchise sales by creating positive franchisee validation.
  • Strengthen franchisee/franchisor relationships by creating a culture of success and achievement.

Join us on Wednesday, March 14th 9am CT on BlogTalkRadio to learn more about us, our book and our training program!

Lead with Fun

When it comes to teaching children, the best way to get the job done is to make it fun. This is how Computer Explorers creates an environment where children are excited to learn new things. Hans Wagner, owner of Computer Explorers of the Lehigh Valley, helped organize an after school program for the children of Allentown School District elementary among several others. Watch this short video of Hans talking to a reporter describing the programs and his students sharing their work!

Not everyone can work with children and LEGOs. But … it is possible to have fun while working! Here are a few things I enjoy to do:

  • Lead with Fun – be willing to wear silly hats or gloves. Walk the halls and show off the silliness. Post pictures on social networks. It’s ok to laugh at yourself! Work can be boring but there is no reason why I have to be boring!
  • Engage with peers – I love dragging the folks from accounting, legal, and/or the print shop into the fun. In the picture below, Lorri Wyndham and I sported our gifts from Cyndee Perkins and walked the halls. We threatened to sing Christmas carols.
  • Be passionate and determine – this is one of Zappos core values and I try to live by it. My friend Joe Mathews, Franchise Performance Group says our work “should be a calling.”

We are coming to the end of 2011. If it wasn’t “fun” for you, think about 2012 and what changes you can make to enjoy it. Life is too short not to enjoy it and we spend too many hours a day working not too have fun while doing it!

holiday gloves and hat

If you lead, they will follow

When I attended IFA (International Franchise Association) I learned that there were several franchisors that did not make it due to the poor economy. There are several more that may not make it this year.

I will admit that COMPUTER EXPLORERS  was rattled. We  asked ourselves if the poor economy would force us to quit. When I say “we” I mean both corporate and franchisees.  In a strategic planning session late last year we answered that question. It was decided that we DO NOT want to quit nor continue as status quo. What is needed for COMPUTER EXPLORERS is to seriously look at the model, opportunities and possible changes. We are doing that.

What  I am also finding is that the effects of the economy shook some of my franchisees to their inner core.  I have conducted serious discussions about their future. Do they have what it takes to continue? Can they move from fear to fight? Are they planning to close or to lead?  If they choose to lead what is needed from them to lead their team? What changes if any do they as a franchisee need to make to survive? The conversations are hard. Honesty is a must in order to move forward.

Sometimes I need to call in reinforcements to help me with these discussions. Strong business coaches that will make my franchisees dig deep and discuss  their plans and strategies about the future of their  business. Coaches that will not accept the standard “I plan to grow my business” but make them articulate the how and why in detail. Coaches that will push for clarity and discuss their why and detail the how.

Some of the reinforcements I have worked with are the best in the franchise industry: David Handler, Joe Mathews and Flo Schell to mention a few. My latest recruit is Randy Hall, CEO 4th Gear Consulting. In the short time I have worked with Randy I have grown to respect and trust his coaching skills. Randy is not only a coach but a presenter and I look forward to his presentation at our annual conference in March.

Last week a group of franchisees exerted emotional labor on a call with Randy. They love their business, pour their heart and soul into the daily activities and without realizing it they are the “Linchpins” that Seth Godin writes about. They are the essential building blocks of our franchise system. They speak frankly about their needs and challenges as a franchisee. They are not afraid to address what  they are not receiving from the corporate office. But they do it constructively and with a purpose to improve the system.

As President & CEO of COMPUTER EXPLORERS I know that there will always be franchisees that will leave the system. It will be a decision that is right for them as individuals and for the system. I am confident that the franchisees that plan to continue will lead their business by working hard. They will attend conference in March with a goal to succeed and an open mind to new strategies. Leading franchisees will continue to work with business coaches and not be afraid to put themselves out there. They will make a committment to build a stronger business which naturally build a stronger system.

I don’t want to quit. I plan to be a strong leader and dig much deeper into the how I plan to lead.