Tag Archive: Jack in the Box

Geek Group


Nikki Sells, Vice President Franchise Development Tasti D-Lite walked into the Marriott RiverCenter after attending a Super Bowl Sunday event and stopped to take the photo above. When Nikki walked over to say hello we were buried in our blackberry, iPhone or Droid texting, posting messages on Facebook and of course tweeting while watching the game. Nikki said “you look like the geeks in high school at the back of the classroom!” The big smiles on our face show we were not the least insulted by the comment. 

We were attending the 50th anniversary convention for the International Franchise Association (IFA). Together we attended many sessions. No surprise that our interest was sessions on social technology. The IFA  Information Technology Committee chaired by Jerrod Sessler and Ken Colburn obviously worked hard on content and speakers. The sessions were well attended and received positive evaluations.  

Internet and Technology Entrepreneur Scott Klososky opened the Technology Summit with a bang and then closed the convention sharing the newest trends for leveraging technology to build a franchise system. There were several panel presentations. I was honored to speak with Philip St. Jacques, Managing Partner, GMLV/St. Jacques Franchise Brand Marketing,  Grant Kreutzer, Franchise Recruiting Director for Jack in the Box and Bill Zinke, Chief Marketing Officer, Tasti D-Lite. 

Fred and Fun Stuff Guy

The session “Using Social Media to Build Your Brand & Grow Your Business” received attention from Subway CEO Fred DeLuca. After the session Fred walked up to panel speakers Ken Colburn, CEO The Data Doctors and BJ Emerson, Director of Information and Social Technologies for Tasti D-Lite (also known as fun stuff guy) and asked if they would spend some time explaining Twitter. After a few short hours @FredSubwayCEO was tweeting feverishly! 

Attending the IFA annual convention offers a tremendous opportunity to connect with other franchise executives! It is the most comprehensive franchising event with interactive roundtable sessions, educational sessions and influential franchise leader panel presentations. Great food (Taste of Franchising), a world of franchise innovation (Exhibit Hall) and priceless networking opportunities should not be missed by anyone in the franchise industry. 
Mark your calendar – February 13-16th, MGM Grand Hotel Las Vegas, NV for the 2011 convention. You won’t want to miss it!


I have spent a great deal of time  working on my IFA (International Franchise Association) presentation on “Ideas to Increase Online Visibility and Drive More Traffic for Free”. It is an honor to be one of  the four panel of experts. 

The panel consists of: Philip St. Jacques, Partner, GMLV/St. Jacques, Bill Zinke, Chief Marketing Officer, Tasti-D-Lite, Grant Kreutzer, Franchise Recruiting Director of Jack in the Box and me! Our goal is to knock the socks off the audience. Our presentation will deliver three ideas they can be implemented to drive online visibility for FREE.

My part is to explain how COMPUTER EXPLORERS implemented a social media tool kit. Sharing how as a technology provider, I am constantly faced with the challenge of staying educated on the newest technology offerings and opportunities. As a business leader I strongly believe I need to embrace social media and use it to help drive the franchise to success.

As a parent I was never successful with comments “do as I say and not as I do” or “do it because I said so”. It was no surprise the same attitude would not be well received as a franchise industry leader either! There are a few simple steps to success.

Step one – before rolling out an idea it is imperative to believe it in on a corporate level. Understand all the opportunities. Embrace it 100% and be ready to support successfully.

Step two comes after the corporate team engages heavily in social media. Everyone is confident with the content and tools before sharing with the system.

Step three is to design a kit that is divided into a variety of sections to give participation. For example:

  • Why social media?
  • Social media channel overview
  • Building a social media footprint
  • Growing your following

COMPUTER EXPLORERS social media kit provides a simple to use 30 day step by step process. Time involved is 15 minutes to 60 minutes a day. It depends on the person.

As I continue to build my own social media footprint I stretch myself a little further each week. I set goals to not only read but contribute to blog posts, accept invitations to be a guest blogger, post customer reviews on Amazon, network and continue to build confidence that I have contributions that will interest followers.

I’m not a shy person in face-to-face settings so why should I be shy digitally. I have enjoyed building my social media footprint. If my contributions in social networking makes a difference for just one person then it encourages me to continue. The rewards I receive in return are priceless!