Tag Archive: franchise


Last week I had the opportunity to work with Joe Mathews, Franchise Performance Group and a leading franchise system. One of the topics of the day was evaluating the current corporate culture and steps needed to create an “achievement culture”.

Joe says: “Whatever the culture is, whatever the organization values, will ultimately determine the overall behavior and therefore effectiveness of the organization. The culture of the organization can be best described by how the corporate executives and the franchisees answer the following questions”:

  • Would franchisees say the value of the tools and support they receive is greater than or equal to the royalty dollars invested?
  • Do franchisees, employees, and leadership of the franchisor trust each other and work towards crafting mutually profitable campaigns, offers, and solutions?
  • Do franchisees feel they are heard AND understood?
  • Does information routinely flow up and down the organization or just funnel down from the top?
  • Would franchisees say they are informed about issues important to them?
  • Would they say they feel like an integral part of a team or more like the low man/woman on the totem pole?

If you are a member of a franchise organization, how would you answer the questions above? Does your organization have an achievement culture that attracts and retains top franchisor executives, employees and franchisee talent?   If not, what would it take to move the organization to achievement?

The Dwyer Group out of Waco, TX is an excellent example of an achievement culture. They are not only an active member in the franchise industry but in my opinion one of the leaders. Dina Dwyer-Owens has served as the CEO and chairwoman of The Dwyer Group since 2007. She is past chair of the International Franchise Association (IFA) and recently appeared on Undercover Boss!

Like most organizations, The Dwyer Group has an official mission statement and vision. What stands out in The Dwyer Group is their  Code of Values. Employees and franchisees are encouraged to live by the values professionally and personally.

  • Respect
  • Integrity
  • Customer Focus
  • Having Fun in the Process!

Dina has published, Live R.I.C.H, where she shares how the company values are the roadmap to success of The Dwyer Group.  I highly recommend it.

Outside of the franchise industry is a company in Las Vegas Nevada that is well known for their service and their culture. That company is Zappos.  Tony Hsieh, CEO helped Zappos grow from very little to over $1 billion in gross merchandise sales annually. That’s very impressive but what is equally impressive is their ranking  as “Best Companies to Work For”.  Tony and the Zappos team live by their 10 core values, listed below.

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

To learn more about Zappos, read Delivering Happiness by CEO, Tony Hsieh and request their recent Culture Book via this link http://about.zappos.com/our-unique-culture/zappos-core-values

What other franchises or organizations do you believe has an Achievement Culture?

Do you need help building an Achievement Culture? If so, connect with me!

My Tuesday “In Real Life” networking took me to a new location for the franchise, Nothing Bundt Cakes. Owner Josh Green was a pleasure to meet and shared his franchising story of how he and his parents moved from Dallas to open the Houston location. It was a “sweet” visit and I totally enjoyed their featured flavor: chocolate turtle!

Nothing Bundt Cakes was founded by two friends, Dena Tripp and Debbie Schwetz in 1997 in Las Vegas. Watch this great interview of Debbie and Dena (in 2008) where they share their passion and how their franchise began!

Dena and Debbie are extremely involved with IFA (International Franchise Association) and  it is  always  rewarding to work with them on committees. They share their delicious bundt cakes but more importantly they share their excitement and passion for franchising and business!

During the February IFA (International Franchise Association) convention Debbie told me that Nothing Bundt Cakes opened a new location in Houston.  I couldn’t wait to visit and introduce myself to the new franchise owners. I asked friend and  franchise peer, Kathy Muller to take a drive with me so I could introduce her to the delicious cakes. Kathy is now a raving fan of the product!

My real life networking ended yesterday with a small gathering of franchise friends with the local chapter of  the Women Franchising Network at the Brix Wine Cellar in support of the organization “Dress for Success”. Our donations of professional attire will assist the local chapter to provide a foundation for a professional wardrobe.

I had the opportunity to get to know the new Computer Explorers President, Carol Hadley and network with Camille Hamilton, a local CM IT Solutions franchisees as well as network with existing franchise friends.

My calendar is marked each Tuesday to step away from the computer and network face-to-face! I have some fun trips and exciting people to meet. I am open to suggestions and introductions!

Home Office

Prospects ask me all the time what is involved to own and operate a franchise. They are often confused when I tell them they will operate from their “home office.”

One attractive aspect of COMPUTER EXPLORERS (CE)  franchise is that it is a home-based business. This does not mean it has to be run out of your home; it means a franchise owner is not required to lease commercial space. With CE, you simply don’t assume the risk of signing a long-term commercial lease for professional retail or office space.

This can save you thousands in your first year of operation; a normal lease can cost $12-20,000 a year plus the cost of furniture and improvements. That’s money you’ll save by running a smart and lean business out of available space in your home. It’s also a good reason home-based businesses are thriving in today’s economy.

Those who are entrepreneurs and have run a business from home likely know what a home office is and understand how it works. For those without such experience, the idea can be confusing.

COMPUTER EXPLORERS is an on-site business and in many ways, it is a mobile business. We provide education services on site at schools, day care facilities and recreation centers. We bring what we do to our customers so they don’t have to come to us.

When you open your COMPUTER EXPLORERS  franchise, most of your teachers will be subcontractors. They’ll pick up the equipment they need from you. Your home office will need storage for the equipment – laptops, projectors and iPads used in CE courses. With electronic equipment, climate control is important so the gear can’t be stashed in the trunk of the car, garage or attic.

Much of your work will be on the phone and on the Internet. You’ll need desk space and file storage for your records. You’ll need a fax machine, phone lines, printer and high-speed Internet access. For many people, buying a communications bundle from your cable company that includes phone and Internet makes the most sense.

A spare bedroom, bonus room, flex room or den works great. Using a home office significantly reduces your costs, too. Ask your accountant or other financial advisor about tax savings you might be eligible for if you do use a room in your home for your CE office.

Clients don’t come to your office; you meet them where they work. A CE home office does not need a reception area or meeting room, but it does need to be a place where you can work productively. If your home is full of distractions, you might want to explore an executive suites or coworking spaces, which provide a business address and a small suite or desk along with access to a conference room and other amenities.

To start, talk with COMPUTER EXPLORERS franchisees and ask about their office space. Did they start out in a home office and move to an executive suite? Are they still in a home office? Why? What works for them and what doesn’t?

One size does not fit all, and a COMPUTER EXPLORERS franchise is flexible. It easily can be run from home, which is the most affordable option. It can be run from an office or executive suite. We leave that choice up to you.

Could you work from a home office?

Wendy and Alan Crocker

COMPUTER EXPLORERS graduated another training class this week, Alan and Wendy Crocker of the UK. Prior to their arrival to their training in Texas they completed a pre-training with their corporate office and worked through a pre-training checklist we provide.

Buying a new franchise involves a great deal of investigating, planning and financial commitment. In my experience each new franchisee that arrives for training is filled with  excitement. On the very first day I watch reality set in when it’s time to execute. Excitement turns to nervousness and fear as the franchisees move from the exhilaration of “Wow, I bought a franchise” to “OMG, I bought a franchise!”

Each training group is different with unique personalities and previous work experiences. I am not alone when I say that in deed this training group was unique. Alan and Wendy came to us with a determination to be successful. This is not to say that previous new franchisees didn’t have the same determination but the Crocker’s went over and beyond their assigned pre-training requirements. They starting networking with other franchisees by observing classes, learning about the operation and anticipating training expectations. They worked through the pre-training assignments and learned as much as they could about the software and hardware that would be part of the offerings.

Our training includes the fundamentals of social technology. Our Operations Manager, Lorri Wyndham needed to revamp that session since the Crocker’s were tweeting about their purchase.Follow: @Croxuk Alan and I connected via LinkedIn and he  established a business Facebook prior to arriving! Please visit their page and “like” it. Linked here

It was wonderful to have new franchisees who did their due diligence by investigating, planning and making a strong commitment to be successful from day one.

Welcome Alan and Wendy Crocker to the franchise family!