Tag Archive: Facebook


FranCamp Follow Up

We did it! We held the first FranCamp in Nashville last weekend and it was a success! There are so many things that I learned even as one of the presenters.  I promise to share everything in my book: Franchising Goes Social: Franchise Leadership As A Social Geek!

For now, I have the video below that I recorded this morning on UStream with my key take-aways.

Below are some important links to presentations, tweets, and videos that you missed.

FranCamp site: www.fransocialcamp.com

You can find the Tweets:  here

Live recording archived of all the sessions via  UStream:  here

10 Best Twitter Tactics presentation by Jack Monson, Engage 121:  here

Inspire Change, Engage Your System presentation by Deb Evans:  here

Facebook Strategies presentation by AK Stout, Saying It Social:  here

Blogging for Business presented by Thomas Scott:  here

LinkedIn Strategies presentation by Paul Segreto:  here

BlogTalkRadio -” What Happened At FranCamp”  with guests BJ Emerson, Alissa Ramsay, Stephanie Ramirez, Dana Lopez and Lorri Wyndhamhere

An extra bonus is the Facebook eBook provided by AK Stout can be found here

Don’t forget to take the survey (http://fransocialcamp.com/where-is-the-next-francamp/) and vote for the next city that FranCamp travels to.

Sure you can watch the videos from FranCamp. You can view all the presentations and glean lots of great content from the tweets. But in reality you are missing the great discussions and networking from a group of like minded individuals.

Thomas Scott opened the day explaining that the FranCamp committee put the event together so that we could “give the recipe away and provide tactics and strategies that can be used immediately!” A bond was formed and new friendships and business relationships were made.

Please join our circle and register for the next FranCamp, volunteer to be a speaker or sponsor!

Will 2011 Leaders Be Women or Men?

Sheryl Sandberg, COO Facebook is one of the most powerful women today. Her presentation at a TED Women conference does not blame men for the reason there are too few women leaders.  I believe she contributes the lack of women leaders as their own fault. Her presentation encourages women to pursue leadership roles with three simple steps:

  1. be aggressive and confident – too many women under estimate their value and contributions
  2. make your partner a real partner – there needs to be a balance of sharing responsibilities at home
  3. don’t back down, continue to move forward – planning a departure before you are ready to leave is a waste of time

According to the New York Times article titled Mark Zuckerberg’s  Most Valuable Friend found here Sandberg is the driving force behind the success of Facebook. Another reason for the success  is the great working relationship of  Sandberg and Zuckerberg.

Will 2011 see a higher percentage of women in leadership roles?

Speaking Engagement Tips

I have developed a love for sharing what I have learned with others. Twitter, Facebook, LinkedIn and other social technology platforms have made this easy for me.

Something that doesn’t come naturally is having my picture taken, speaking to a video camera and public speaking. But…it’s getting easier! When I first joined COMPUTER EXPLORERS in the support role the current President forced me step out of my comfort zone. He constantly threw me in front of the video camera and audiences. He knew that I would accept almost any challenge and of course everything gets easier with practice and repetition.

What I’ve learned and would like to share are a few hints that has helped me to connect with my audiences:

  • Know your audience: When I’m asked to speak as a subject matter professional (I don’t like to use the word “expert”) it’s easy to share what I know.  The skills I share are transferable from one franchise brand to the other but I like to have a basic understanding of the audience and their specific challenges. It is important to me to match the content and skills to their needs.
  • Connect with your audience: I like to do as much research as possible about the attendees. This isn’t as difficult as it might seem if you use LinkedIn, Twitter and Facebook. When speaking to a specific organization and/or franchise it’s easy to research the brand and find individuals that are connected. I like to reach out and build as many connections as I can via Twitter and LinkedIn. If there is an organization Facebook page I “like” it.
  • Use video messages: I always ask if the organization I’m speaking to uses a monthly communication tool. Most distribute eNewsletters on a regular basis and can easily share a video message. I often use my flip camera and film a very short introduction clip with my contact information and invite attendees to connect to me prior to my presentation.

Those are my three tips to engaging with your audience. What are yours?

Facebook Friends For Business

Facebook is a great social networking site to connect with friends and family. It’s also used for business development. Business pages are built to share company information and create awareness of their product or service. Many businesses will post events, specials, coupons, articles and interact with their community by answering questions.

Besides following and contributing to the COMPUTER EXPLORERS corporate page and Social Geek Radio the following is a sample of businesses  that I “Like” and suggest that you take a minute to visit and considering liking as well!

Arment Dietrich – Resource that focuses on communication via social technology

Data Doctors – Information about the newest tech tools and answers to your technology questions

Evolution of Communication – Discussions on digital marketing and communication

Fish Consulting – Resource for lead generation, crisis management and brand awareness

IFA – Shares franchising articles and information regarding upcoming franchising events

Jaclyn Croft Virtual Assistant – Provides tips to help you organize the virtual world

Likeable Media –  “Watch Me Wednesdays” videos with helpful social media tips and tricks

Saying It Social – Social media marketing tips and networking resource

The Business Makers Radio Show – Personal business stories from entrepreneurs

The Goddard School – Resource for parents and families on raising children today

Vistage Knowledge Center – Resources for leaders (book summaries, article, videos, etc)

What business pages do you “like” that I should add to my list?

Franchisee Alan Oppenheimer

Is  your brand/company likable? Can  someone follow your brand/organization on LinkedIn?

The new social plugin Facebook button “Like”   allows visitors to make connections to your webpage and share content with their friends on Facebook.

Here is a quick video Facebook did on the new social plugin, click here A blog post by Lauren Indvik “Facebook Like Increases Referral Traffic to Blogs by 50%” can be found here

Test the “Like” button by  visiting the COMPUTER EXPLORERS blog page by clicking here

The new “”Follow Company” button on LinkedIn can be found on the upper right side of the Company Profile.  Once you follow the company you will receive updates of new hires and company profile updates. It is extremely easy to follow a company.

Test it by visiting the COMPUTER EXPLORERS profile   found by clicking here

COMPUTER EXPLORERS is socially PluggedIn are you?

I know I am a social media fiend

I started a Twitter account in December 2008 which opened my world to social media. I visited Twitter and Facebook off and on but  did not became a serious user until March 2009. In a very short time using social media I’ve learned a great deal and met some very influential people. I spoke at another franchise annual conference on social media, receive emails and calls requesting assistance and some have actually labeled me “an expert”! That is far from the truth but I am working very hard to learn as much as possible  positioning  myself as a leader in the franchise industry using social media successfully for marketing and branding.

My Twitter Friend Sue Young recently posted “You Know You’re A Social Media Fiend When ….” on her blog. Her list of 30 indicators  is hilarious and is almost spot on for me.  I thought about her  list and below is  my personal top 5 indicators that is proof I am becoming a social media fiend (and proud of it).

#1 I have panic attacks if I can’t log on to everything! (I start my day with coffee, Facebook, Twitter, Email, etc)

#2 When purchasing a new handbag the criteria is first and foremost that my blackberry, Flip and digital camera fit comfortable and easily accessible.

#3 I am asked  constantly: “Are you going to  Tweet or Facebook that?”

#4 I live by the transparency rule.

#5 I shamelessly try to out tech/out social media friends and family.

Hello I am Deb and I am a social media fiend and  I don’t want to join a support group.