Category: social media


Geeky Weekend

Pinterest helped me Geek out Dad’s Day

Retro handset for Smartphone

I hope all the Geeky Dad’s out there enjoyed their day yesterday! We celebrated here quietly since all of our kids are off on an adventure. I purchased this as a gag but when my husband opened it and discovered that it actually works great  he decided it was one of his best gifts ever. Maybe not the best gift but close to it. It really enhances the clarity of the call, allows access to phone features via a button on the inside of the handset and can be used with a tablet when making Skype calls. It is made of silicone so it is quite comfortable to hold. Here is a link to the product sold by Sharpen Image via my pin on Pinterest

It’s in The Cloud 

I’ve been asked where listeners can download the new Social Geek song that we play for our opening and GeekItOut segment. Skyler Fox did a fantastic job putting together a 30 second intro for us and it is becoming popular. I’m sure it will soon be a favorite ring tone for many! Skyler uploaded the song to SoundCloud for easy download and sharing http://bit.ly/JVqz07  SocialCloud is a great site that allows you to capture audio and upload to their site, making it accessible for others to download. You can connect with Skyler on LinkedIn but he is best known as @BeefyFunk on Twitter.

Digital Identity

You may not want to throw away those paper business cards but you should consider setting up your digital profile. AK Stout shared this link on Social Geek Radio months ago but I finally decided to GeekItOut and set up my own profile. Follr.com allows you to set up one address for all your digital profiles. Are you a LinkedIn member, Pin to Pinterest, Tweet and/or have a blog? If so, you can link them all to your own Follr account! There is also a tab allowing documents to be uploaded. My eBook on Social Technology Marketing Strategies for Franchising uploaded in a few short minutes.

Out with the Old in with the New

I designed a new Website this weekend for Deb Evans Consulting. You will find this post on the site. For now I will continue with this blog and I hope you will  visit the new site www.debevansconsulting.com and consider following. As always, I’m open to suggestions to improve the content and sharing!

Wow, when I was asked yesterday how long Social Geek Radio has been on the air I went blank. One … two… three years, was my reply. How could I forget such an important date?

The very first Social Geek Radio  show launched May 11, 2010! My co-host at the time was the one and only BJ Emerson, VP, Technology for Tasti D-lite and Planet Smoothie.

AK Stout filled BJ’s position in early 2011 and I have enjoyed working with her so much! We have become great online and offline friends in such a short time. She brings so much to Social Geek Radio and continues to push me to think like a Geek. A week doesn’t go by that I don’t learn something new in her #GeekItOut segment! Visit her Pinterest board for Social Geek Radio where she has pinned some of the geekiest sites she has shared on the show: http://pinterest.com/akstout18/geekitout/

We are honored that we have loyal listeners like Dana Lopez, Lorri Wyndham, Cyndee Perkins,  Kate Groom (from Australia!), Jay Stout   and BJ Emerson who join us weekly to participate  in the chat, share our tweets and sometimes join us as co-hosts. It’s a thrill that some of our shows have exceeded 10k downloads. Our guests have been some of the industry’s best of the best. We have interviewed very exciting and interesting people who are willing to take time from their busy schedule to share their expertise.

We have BIG plans for Social Geek Radio but we are totally open to ideas, suggestions for guests and what more can we do help you, our audience to become socially geeky!

Please join us. We air each Thursday, 6pm PT, 8pm CT, 9pm ET and which should be 11am Fridays in Australia.

Every business or brand wants customers that are raving fans and social ambassadors. Some brands create their own social ambassador campaigns by enlisting bloggers or customers with a strong voice. The best social ambassadors are the average customers that sincerely love the product and/or service and willing to share their experience.

Become a social ambassador

Are you the type of person that likes to shout from the roof tops when you find a great product or service? Are you an influencer in your family and community? Do you enjoy blogging, tweeting, posting updates to Facebook or LinkedIn? Are you using the latest social platform, Pinterest? If so, then you can easily become a social ambassador.

Personally, I LOVE to share videos. Not necessarily videos of myself but videos where I am behind the camera sharing a great experience.

Squeeky Clean Service

While at work a few months ago the local Fish Window Cleaning franchise team were working diligently cleaning the second floor windows of our office building. I took notice of their lack of fear of heights and the care they took to get my windows squeaky clean. Personally, I would never venture that high up and I hate cleaning windows! I took the video below and shared on their Facebook page, Tweeted and sent a word of thanks to their corporate team. It took all of 10 minutes of my time to share my great experience and become a Fish Window Cleaning (franchise) social ambassador.  I received a note of thanks for the postings and exchanged emails and tweets with the Fish team.

A little Tasti Love

Another passion is networking and meeting new people in the franchise industry. Last week I had the pleasure meeting Tammy Friedeck at the Houston Social Media Club TweetUp hosted by Michele Price aka @prosperitygal. Tammy recently relocated to Houston to serve as the Communications Coordinator for the Mattress Firm. Tammy and I met for lunch a few days later and I was able to introduce her to Tasti D-lite. I asked if I could film her very first bite and if she didn’t like it, I wouldn’t publish. As you will see below, she did enjoy it and of course the video was Tweeted and posted to the various platforms.   We don’t expect the video to go viral but it does demonstrate how we are social ambassadors for Tasti. Our tweets were re-tweeted by @tastidlite and we received a note of thanks from the Tasti team.

Don’t be that company!

Earlier this month, I attended a wedding of one of my son’s best friends. It was superb! The decorations were beautiful. The food was outrageously delicious. The music was fun and I witnessed my grandson experience “getting down” on the dance floor. At 21 months the kid has some moves! The day after the wedding I sent an email to the wedding coordinator and copied the management team. I thanked them for a job well done and congratulated them on the event.

My next move would have been to post glowing remarks to their Facebook page or maybe blog about the facility. I did not. Why? I never received a response to my email. I know for a fact the email was received by all the recipients and was shared with co-workers. How difficult would it have been to reply to me?

Engaging with customers who could potentially do damage AND could be social ambassadors should be a priority.

Are you a social ambassador? What have your shared recently? I would love to know!

Promotion alert: Attend FranCamp in Atlanta and meet Fish Window Cleaning and Tasti D-lite. They will share their expertise on local marketing and building social ambassadors!

Deb Evans, Karen Marshall (CE Founder) and Chuck Evans 1996

This week I’m transitioning from Deb, Computer Explorers to

Deb, Consulting Executive.

I started the week by sending new contact information to those I’ve worked with over the last several years. I quickly realized that providing new contact information without details about my future left some of my friends confused.

So what is next for DebCE?

FranCamp Planning – The first 2012 FranCamp will be held in Atlanta due to popular vote! Mark your calendar for Friday, May 4th to join us at the JW Marriott Buckhead. I am finalizing the speakers and currently looking for sponsors. My goal is to keep the registration fee as low as possible!

If you want to learn the real recipes that work in  social media in the franchise industry, from the most advanced franchisors, franchisees, consultants and experts in the field, this is a one-day conference you can’t afford to miss.

You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.

Sessions will include but not limited to:

  • Social Media Gone Wrong!
  • How to Monitor and Leverage Social Platforms
  • Building the Perfect Social Media Campaign
  • Creating a Fan Community
  • Local Marketing Rules!
  • The Power in Connecting
  • Build Your Business…Build Your Brand…Build Your Legacy

Developing Peak Performing Franchisees – Next week I will travel to Nashville to work with Joe Mathews, Founder of the Franchise Performance Group. He has over 20 years experience with such national chains as Subway, Blimpies, Motophoto, and Entrepreneur’s Source.  Joe specializes in the area of franchisee recruitment, sales, and franchisee performance.  He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executive). Joe  is the author of two books, Street Smart Franchising with Don Debolt and Deb Percival and Meaning of Life Project.

Joe and I will train operational support teams in how to develop peak performing franchisees. We will use the five stage learning curve of franchisees and how to identify where each franchisee is in the curve. By teaching, training, consulting and coaching best practices our goal is to accelerate franchisees through the curve into peak performance.

So there you have it. That’s what next for DebCE.

Give me a call. 832-334-6664

Send me a Tweet @DebCE

Connect with me on Facebook.com/DebEvansConsulting

or listen to my weekly BlogTalkRadio show, Social Geek Radio with co-host AK Stout.

Deb Evans Consulting, LLC is now open for business! 

Are leaders and employers in the work industry ready for those that are entering the market? Apparently, social media is not a waste of time!

 

Americans and social media use
Courtesy of: Schools.com

2011 Tech Trends

I have really enjoyed the last few days of the year with family. Working a little here and there. No surprise that I’m  Tweeting, checking in with Foursquare, posting to Facebook, viewing LinkedIn status updates and now “pinning” thanks to AK Stout and Lisa Johnson who introduced me to pinterest. I think I will soon post a blog “Help me please! I’m addicted to another social media platform!”

Today, I’m thinking about the top tech trends of 2011 and contemplating what will be in store for us in 2012.

Top Tech Trends of 2011

My friend Gini Dietrich, CEO of Arment Dietrich says she believes 2012 will be the year of “integration of all disciplines.” She says:

This is kind of selfish one on my part (because I have a book coming out about it), but integration is going to be crucial next year. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. But 2012 is the year it needs to integrate. Customer service can’t do its job without talking to sales. Sales needs the help of public relations. And mobile can’t live without marketing. You’ll see these disciplines all work together, as if they’re in a circle, and not in silos.

What do you think 2012 has in store for social media and tech trends?

Social Media Hiatus

2011 was a good year for incorporating social media into business. Many business owners, entrepreneurs, franchisors and franchisees recognize the opportunities and potential of social networking for business. They are executing  strategies for 2012 to build their social presence.

There are individuals like Alissa Ramsay, Franchise Development Director for Appleton Learning that are taking a different approach and taking a hiatus!

I had the pleasure of meeting Alissa in September. She was visiting a Houston Appleton location and introduced herself. We spent a morning discussing social media, IFA and franchising in general. Alissa and I met again at FranCamp in Nashville. She was a great participant and I had the pleasure of getting to know her better.

After FranCamp, Alissa immersed herself in social media. She was active setting up new social media networks and engaged eagerly on Twitter, Facebook and setup a blog. Then she decided to stop cold turkey! I asked Alissa what prompted her hiatus …

What made you decide to abstain from social media?  

Preface: As they would say down south, I LOVE ME some social media!   

It was a difficult decision to take a personal hiatus from social media.  For those of us immersed in social networking, you know this was a PAINFUL choice and one that did not come lightly!  I took a break for a few reasons, but mainly I was clearly addicted, lacked content and was distracted from my goals. It may sound dramatic, but I feel like to live life to the fullest, you have to live it on your own terms and without the clutches of any addiction.  Some people’s vices are cigarettes, coffee/caffeine, a relationship… in my case, it was social media.  And yes, I cut out coffee from my life about 10 years ago because I thought it was ridiculous I could not function without it!  Balance is the name of the game and I had to find it with social media.

At the time of my decision to go on a social media hiatus, I had just received a promotion to Director of Franchise Development, my studies to become a Certified Franchise Executive (CFE) were being neglected and, ironically, Appleton asked me to head up our social marketing efforts.  I consider myself a pretty discipled and focused person, but social media got hold of me and I found myself distracted from achieving my goals, especially earning my CFE in one year.  

Not only was SM distracting me from my goals, I didn’t feel like I had a focus.  I was relatively new and dabbled here and there, but couldn’t find my footing online.  I needed to take a step back and to find my focus and my voice.  If content is king, I felt and feel obligated to put quality content out into the world and I did not feel like I was being a responsible social media ambassador.    

What social platforms were you using and how hard has it been to stay away?  

The social media platforms I am personally using are Facebook (started a page- currently down), Twitter (@AlissaRamsay), LinkedIn, and I started a blog (www.AlissaRamsay.com).  Pretty basic.  Facebook and Twitter have been difficult to stay away.  LinkedIn has received some update love because of my promotion.  The blog will wait until 2012, but I am very excited about what’s to come!  

I have, however, been engaged online for Appleton.  We have a pretty aggressive growth plan for 2012 and our friends online are definitely part of the party.  It has been exciting to use social platforms through the voice of a strong brand shaking things up in the education industry.

What are you social network goals for 2012?

My personal social networking goal for 2012 is to put purposeful content online focusing on my passions of brand identity/management, customer service, franchising, and social media.  I hope to maintain quality content at least 90% of the time.  I’m sure some fluff will get in there from time to time!  I also want to reconnect and meet more amazing people like everyone at FranCamp.  Video is a passion and I am working on how to incorporate it into the blog content.  We will see. 

I was surprised by Alissa’s decision to step away from social media but impressed with her rational. Goal planning, purpose, direction and strategy are imperative. A social media hiatus is not for everyone but I applaud Alissa for taking the first step in her strategy for 2012. She is taking it one step at a time, purposefully and with focus.

Good luck Alissa and I look forward to your return!

This is a topic that really charges me up! Not in a good way either.

How many times do you hear someone claim they are a “social media expert” only to find out they are not social at all? In my case, too many times!

When seeking a firm or individual to help you with your social media strategies, be sure to hire someone who can not only talk the talk but actually walks the walk! Nothing angers me more than to jump on a Webinar of so called “experts” discussing SEO, blogging, Google + or Facebook setup to find their own company pages are totally blank or nonexistent!!

When I presented at FranCamp I was clear that Computer Explorers got our start in the social media world due the partnership with Gini Dietrich, CEO Arment Dietrich. She talks the talk. She walks the walk. Yes, she has 20, 283 followers on Twitter because she actually has something to say and that is why they follow her! Below is a short clip of my presentation.

AK Stout provides social media training on setting up Google +, Facebook pages, etc. And guess what!? She is active on those pages! Check out her new business page on Google +, here. Justin Brackett, VP Marketing of BizChangerZ  blogs, speaks and tweets about social media! Follow him on Twitter to learn more, here

Join us for on Social Geek Radio as Justin Bracket, AK and I discuss this topic! We would love to chat with you either in the chat room or call into the show. We are live  8pm CT/9pm ET, November 10th but it’s recorded so catch the show at your convenience. Link here

Our last Computer Explorers franchisee video entries came from  Rebecca Parrent  from Colorado and Joy Watson from North Carolina! The winner of our first ever Computer Explorers franchisee contest will win two iPads!

Rebecca Parrent from Colorado

Rebecca Parrent  has been a Computer Explorers Owner/Director in Colorado since 2004.  She has worked in Information Technology since 1984, specializing in user support, custom applications design, curriculum development, adult professional development education for businesses and individuals, and students’ innovative technology education throughout the metro Denver area.    Rebecca participates in many community youth and technology outreach programs including Colorado FIRST LEGO League since 2005, the Colorado University of Denver’s STEM-a palooza since 2009, the Arvada Harvest Festival, National Guard Family & Youth programs, and offers many after school and summer programs throughout the metro Denver and surrounding suburbs. Rebecca says, “we are excited to be inspiring and bringing up the next generation of scientists, engineers, programmers and innovators by working with unique programs in the schools and communities.”

Her video entries feature students from Broomfield Community Center and Duncan Family YMCA working with robotics and engineering.

Good luck Rebecca!

Joy Watson from North Carolina

Joy Watson has owned a Computer Explorers  franchise since August of 2007 in Cary, North Carolina. She enjoys the hands-on approach to Computer Explorers classes and wants to make sure every Computer Explorers  participant learns while having fun! Joy came to the Computer Explorers franchise after 10 years as a marketing communications manager with a global corporation. Before that she worked for the beef industry and in public health, both involving educational components. Wanting to be more connected with her community and pursue a career that she truly loved, Joy left the corporate world and purchased a CE franchise. Joy lives in Four Oaks, NC and when she is not working she enjoys golf, reading, gardening and travel.

Her video entry highlights students from Cary Academy’s Summer Quest Camp using Marvelous Motorized Machines with LEGOs and Treasure Hunting with GPS.

Good luck Joy!

Inside Computer Explorers

Inside Computer Explorers Weekly Hosts

Inside Computer Explorers is our new BlogTalkRadio show representing the brand. The show  airs each Thursday, 8am Pacific/10am Central/11am Eastern. It will be hosted by Cyndee Perkins, Curriculum and Program Development Director; Lorri Wyndham, Computer Explorers Operations Manager and Me!

In a recent communication to the Computer Explorers franchisees Lorri explained that Inside Computer Explorers “will not become an extension of Deb’s Social Geek Radio show. As much as I like her show; we need ours to be different. Each week we will discuss current topics and trends in technology education. This show is a natural extension of our newsletters.

If you are interested in becoming a guest please contact us. We are also interested in your feedback and suggestions for topics.

We are very excited to give you a peek  Inside Computer Explorers weekly.  Please connect with us on Twitter, LinkedIn, YouTube, Facebook and now on  Google+.