Category: social media use in franchising


Deb Evans, Karen Marshall (CE Founder) and Chuck Evans 1996

This week I’m transitioning from Deb, Computer Explorers to

Deb, Consulting Executive.

I started the week by sending new contact information to those I’ve worked with over the last several years. I quickly realized that providing new contact information without details about my future left some of my friends confused.

So what is next for DebCE?

FranCamp Planning – The first 2012 FranCamp will be held in Atlanta due to popular vote! Mark your calendar for Friday, May 4th to join us at the JW Marriott Buckhead. I am finalizing the speakers and currently looking for sponsors. My goal is to keep the registration fee as low as possible!

If you want to learn the real recipes that work in  social media in the franchise industry, from the most advanced franchisors, franchisees, consultants and experts in the field, this is a one-day conference you can’t afford to miss.

You won’t get sales pitches. You’ll walk away with a very sophisticated level of understanding about ALL of the pieces of a successful social media strategy.

Sessions will include but not limited to:

  • Social Media Gone Wrong!
  • How to Monitor and Leverage Social Platforms
  • Building the Perfect Social Media Campaign
  • Creating a Fan Community
  • Local Marketing Rules!
  • The Power in Connecting
  • Build Your Business…Build Your Brand…Build Your Legacy

Developing Peak Performing Franchisees – Next week I will travel to Nashville to work with Joe Mathews, Founder of the Franchise Performance Group. He has over 20 years experience with such national chains as Subway, Blimpies, Motophoto, and Entrepreneur’s Source.  Joe specializes in the area of franchisee recruitment, sales, and franchisee performance.  He is a regular presenter at IFA conferences and is an instructor with the ICFE (Institute of Certified Franchise Executive). Joe  is the author of two books, Street Smart Franchising with Don Debolt and Deb Percival and Meaning of Life Project.

Joe and I will train operational support teams in how to develop peak performing franchisees. We will use the five stage learning curve of franchisees and how to identify where each franchisee is in the curve. By teaching, training, consulting and coaching best practices our goal is to accelerate franchisees through the curve into peak performance.

So there you have it. That’s what next for DebCE.

Give me a call. 832-334-6664

Send me a Tweet @DebCE

Connect with me on Facebook.com/DebEvansConsulting

or listen to my weekly BlogTalkRadio show, Social Geek Radio with co-host AK Stout.

Deb Evans Consulting, LLC is now open for business! 

Franchising + Social Media does not always equal success. So when I speak to a franchise corporate team who gets it I get very excited! I am pleased to announce that Qdoba Mexican Grill gets it!

Our guests on Social Geek Radio on January 12th were Allison Shaw, Social Media Specialist for Qdoba and Lauren Preston, Non-Traditional Marketing & Public Relations Supervisor at Qdoba.

Tune in to the show link below to learn how Qdoba implements social media with their 500+ locations!

Social Geek Radio

Listen to internet radio with Social Geek Radio on Blog Talk Radio