Category: social media contest


This has been an exciting week for Computer Explorers. Oh heck, most weeks are exciting since we have the most creative, enthusiastic and passionate franchisees.

If you have been following my posts you are aware that we have asked the Computer Explorers franchisees to submit videos of their students having a great time learning. With their submission they have a chance to win two iPads! One to be used in their programs and the other to be donated to the school where the video was taken.

The National Education Technology Plan 2010 may not be an interesting read for most individuals. We at Computer Explorers find it not only fascinating but we believe it validates our philosophy and teaching practices. The report says: “Many of the failings of our education system stem from our failure to engage the hearts and minds of students.” How sad is that? Our goal in Computer Explorers is to engage students with the use of technology. We want learning to be fun and when students are having fun learning we empower them to want to learn more!

Videos tell a story. We developed the contest to encourage franchisees to share their stories with us. I personally invited the following industry experts to serve as our judges. I am delighted that they accepted my invitation! Each of them brings a different perspective as a judge. They are all full of personality and wonderful to work with!

Adam Enbar, HubSpot

Adam Enbar, Inbound Marketing Specialist for HubSpot started his career as a real estate developer specializing in low income neighborhoods throughout New York City.  What started as a brief stint in property management blossomed into a full scale development firm which included acquisitions, construction, and development consulting.

During business school, Adam decided to get involved in sales and marketing.  To that end, he held internship positions at Guthy-Renker, Stion Solar and SCVNGR. While reading Inbound Marketing (cover-to-cover on an airplane), Adam realized that the ideas represented a fundamental shift in the way companies needed to operate and he wanted to take part. As an Inbound Marketing Specialist at HubSpot, he focuses on helping entrepreneurs and marketers grow their businesses by leveraging search engines, the blogosphere and social media.

Adam is holds a B.S. from Cornell University and an MBA from the Harvard Business School, where he now assists teaching Inbound Marketing in the MBA Digital Marketing course. During his free time, Adam can be found snowboarding or teaching entrepreneurship to inmates at the South Bay.

Robin Raskin, Living In Digital Times

Robin Raskin is President and  Founder of Living in Digital Times.  Robin Raskin has spent the past 30 years exploring what it means to be living in digital times. An author, editor, magazine publisher, blogger, TV and radio personality, and consultant, Raskin says she’s never met a media she doesn’t like, and is happiest when she’s writing about technology’s second citizens: kids, seniors or women and technology.

Raskin is the former editor of PC Magazine and Editor in Chief of FamilyPC. She’s been a columnist for USA Today Online and has authored 6 books about parenting in the digital age. Her latest book is The Parents’ Guide to College Life. (Random House 2006). Today, you can find her work on Yahoo! where she covered Boomer technology, DiscoverCard’s online magazine, and at RobinRaskin.com.

In 2007, Raskin became the co-founder of The Sandbox Summit : A Playdate with Technology, an event created in partnership with the Consumer Electronics Association (CES). From this toe-tipping begining, Living in Digital Times has grown to encompass 6 different lifestyle meets technology events that occupy a major part of CES’s North Hall. She also created and produced, The Last Gadget Standing (now in its 10th year) and The Mobile Apps Showdown, both wildly popular events at CES.

Raskin lives in NYC and the Hudson Valley, with her husband, her three drop in now and then children, and closets full of obsolete technology.

Nick Powills, No Limit Media Consulting

Nick Powills is CEO and Owner of No Limit Media Consulting based in Atlanta, GA. The following is what Nick shares regarding No Limit Media Consulting:

At No Limit Media Consulting, we pride ourselves on the ability to provide our clients with the most progressive and strategic communications approach in the franchise industry.

To accomplish this objective, No Limit has reevaluated old communications strategies and replaced them with a fine-tuned blend of Traditional Media + Social Media. These improved tactics have consistently delivered more qualified franchise leads while keeping existing franchisees happy as well as supporting new franchisees when they open and build brand buzz in targeted growth markets.

Articles secured no longer stop at just being a “beautiful placement.” There are now many more ways to prolong the value of these articles by distributing the content via the Web and using each article as collateral in franchise lead development. We call this approach the “merchandising of press.”

I’m so glad I called in the experts to serve as judges. Not to mention that it takes the heat off of me to pick a winner!!

Our next video entries to win two iPads came from North Carolina and New York!

Anne Mullet from North Carolina

Anne Mullet from Charlotte North Carolina says she  is a teacher first, business woman second.  Anne was introduced to computer technology integration in 1990 while working in a public elementary school. As a non-degreed parent, she established a premier computer technology program with little support and no curriculum. Upon completing a degree in elementary education in 1996, Anne became more diversified in the area of educational technology by working with schools utilizing distance learning videoconferencing. Becoming an ITRP (Integrated Technology Resource Program) teacher for Computer Explorers in 2006 and experiencing the curriculum and support of the entire Computer Explorers franchise made the transition to becoming the Owner/Director in June 2008 seamless. You can learn more Anne and her staff here

Her video entry highlights Pre-School students from Christian Montessori at Lake Norman working “Under the Big Top” using a laptop and an iPad!

Good luck Anne!

Cathy Mead and Lori Goldman-Longo are co-owners of the Nassau County, NY Computer Explorers franchise.

Cathy Mead from NY

Lori Longo from NY

Cathy has a BA in Elementary Education from C.W. Post University and an MA in Early Childhood Education from Queens College, CUNY. She worked in a number of preschools before signing on as a Computer Explorers teacher in 1993. She later took over the Nassau County franchise, which she has been running since 1999. She loves working in the education field with directors, parents and especially the children!

Lori has a BA in Secondary English from Queens College, CUNY and an MA from Hofstra University. She has taught English in both public and private schools for over 25 years. She has also tutored for the SAT exam. She was very active in the elementary school her sons attended, running the reading program there for a number of years. She began teaching for the Computer Explorers company in 1996, before taking over the Nassau County franchise in 1999 with Cathy. Both Cathy and Lori have been the recipients of a number of Computer Explorers awards. To learn more about Cathy, Lori and their staff here

Their entry highlights students from  the “Family & Children’s Promise Project” held in Hempstead, NY.

Good luck Cathy and Lori!

Lori Gross from Chicago

Per my blog post yesterday I will be sharing the top video entries (in the order they were received) for the Computer Explorers iPad contest.

Our first entry came from Lori Gross located in Chicago, Illinois.  It was a great start to the contest.

Lori Gross is the Owner/Director of Computer Explorers of Northeastern Chicagoland.  Lori and her team are dedicated to bringing quality, exciting technology, computer education and enrichment programs to schools and communities in the Northeastern Chicagoland area.  Her love of children and passion for their education is what drove her to take on the challenge of owning and managing the Computer Explorers business in Chicago. She and her husband along with her two small children are Deerfield natives and Lori says  she is committed to giving all children the tools and skills they will need to be successful in the future!

You can learn more about Lori and her team on her her Website linked here

Her video entry highlights an exciting TechCamp at the Gurnee Park District in the Northern Chicagoland area which was comprised of three programs: Jr. FUN-Gineering, Secret Agent, Spybot and Digital Movie Making.

Good luck Lori!

The second entry came from Roni Deely in Delaware.

Roni Deely, from Delaware

Roni has been a Computer Explorers Owner/Director in Delaware since 1993. She began her teaching career in the pharmaceutical industry as a corporate sales manager / trainer. In 1992, she moved to Delaware, purchased a Computer Explorers franchise and became part of the early child care and education community in April 1993. She has received several awards with Computer Explorers including Franchisee of the Year 2000, and continues to rank in the top five territories in the country. You can learn more about Roni and her staff here

Her video entry highlights exciting Video Game Design featuring the Scratch program and LEGO WeDo kit!

Good luck Roni!

Everyone Needs An iPad

Deb with Computer Explorers iPad

For more than 25 years, Computer Explorers has been a leading provider of outsourced child computer and technology education programs for schools, recreation centers, summer camps and day care providers.

Computer Explorers is a franchise system that teaches more than 33,000 students per week. Our 600 teachers prepare children for the future in nearly 2,000 schools. Internationally Computer Explorers is represented in England, Wales, Ireland, Australia and Malaysia.

What is missing are videos to show the awesome programs we are so very proud of.  With videos of our classes we could add credibility that our students are engaged and learning. If we had videos to share we could communicate that we are different than the competitors. Videos establish trust and continue engagement for an extended period and videos of our classes would add energy to our Website!

For all the reasons above I wanted to encourage the Computer Explorers franchisees (via video) to capture the excitement of their classes via video. Since I wanted the videos in a matter of a couple of weeks I tied a contest to the request. The winner of the contest will receive two new Apple iPad 2s. One is for the franchisee to use in their programs and the second to be donated to the location where the video is filmed.

I  would love to give every Computer Explorers Franchisee an iPad to be used in their classes but it’s just not in the budget at this time. Instead, one very creative and deserving franchisee will win two iPads.

Over the next few days I will share the top entries with you. I would love to receive your feedback!

We have a few impressive  judges that will help us determine the winner which will be announced by the end of the week. We wish everyone the best of luck!

There is no question that holding contests using social media can be an effective part of a marketing strategy. Social media contests with attractive prizes are very popular to attract new customers. Successful  contests will start with objectives and goals.

The organization and/or franchise offering the contest need to ask:

  1. Who is the target
  2. What incentive or prize will attract the most attention
  3. What will the budget allow

We at Computer Explorers decided to create some buzz with a contest where the winner will receive not one but two iPads. What might surprise you is the contest is not offered to the public. The contest we created is offered to the Computer Explorers franchisees.

We are in need of great marketing videos like this one we received from Malaysia, posted on the Computer Explorers Facebook page:

To create buzz about the contest  we posted our own funny video found here for the franchisees and then outlined the contest rules in our weekly communication.

We hoped to get the attention of the franchisees with the offer of iPads to be used in their programs. We did! We received enthusiastic phone calls and emails from the system indicating they will be  busy filming next week! One franchisee added to the contest and told her staff that if their video is a winner she will give the instructor an iPod Touch.

Creating buzz with contests for your customers is a great marketing strategy. I suggest you also consider creating buzz within your own organization!

  Early in May my friends at tasti D-lite started a  contest to win a CMA music festival package. Since I love social media contests/challenges I asked Lorri Wyndham if she wanted to participate with me.

Our video entry is below.  Our goal was to have fun and help promote the contest. We also love to challenge our corporate video producer, Bryan Kersten. Bryan did the best he could with our lack of talent. Lorri and I had a great time participating but we are not at all surprised we didn’t win!

We congratulate the actual winner of the tasti D-lite contest, Kim Ingle from Indiana. You can find the winning entry on the Tasti Facebook page or here: http://www.tastidlite.com/