This is the last day of the annual International Franchise Association Convention and my brain is beginning to hurt. So much to learn. So many people to meet and network with. So many things to blog about that I don’t know where to begin!

I will start with a few quick highlights for now and details later:

  • Women’s Franchise Committee Leadership Conference – “Leading Through the New Normal: How to Define and Empower Your System” The discussions from franchise top leaders about defining your brand’s “new normal” was powerful! This is an exceptional  committee to be part of. They have a strong mission, a clear vision, effective leadership and a dedication to franchising and team work.
  • IFA TweetUp – Great attendance of new and current Twitter users! It was a pleasure to finally meet @JackMonson (Engage 121) and @Franchising411 (Matt Haller, IFA Communications Director) in real life! Both successfully use social media to promote franchising and I encourage you to follow them.
  • Technology Summit – Ken Colburn,  Chair – Social Media Task Force & Information Technology Committee at IFA did a fantastic job putting together a conference on using social media to increase sales! The keynote speaker Ford Saeks engaged the audience that are new to social media. They walked away with new insights of why and how to implement the basics. He also provided great takeaways for those that are emerged in social media.
  • Best Practices in Training: 10 Ways to Make Your Training More Fun and Impactful – It was a thrill to watch Kathy Muller shine at what she does superbly for COMPUTER EXPLORERS. Her session was full and you can read this Smart Brief post by Brooke Howell about the session.

Here is a fun video that I took during a session I was moderating on the use of YouTube. It proves that I should move in front of the camera and not behind it! The group was great and we had a wonderful time brainstorming about the use of video for lead generation and franchise support.

All of the above happened in the first two days.  I’m still digesting day three and ready to run back to the MGM Grand Convention Center for the final day of learning and networking!