Archive for May, 2010

Get on The Bus!

Please click on the bus to enlarge so you can read the banner! It says “Listen in each week and learn something. Maybe” The graphic was designed from a website The Generator Blog shared by BJ Emerson during our “When In Doubt Geek It Out” segment of Social Geek Radio.

I am always energized on Fridays following Social Geek Radio. I love doing the show and last night our guest was Gini Dietrich. One of the topics we discussed was blogging controversial topics. Gini’s recent post “Attire Not Appropriate for Public Speaking” generated a lot of discussion, good and bad. I’m following the comments and for the most part I see good stimulating conversation. I admire Gini for posting a topic that she knew  would “ruffle feathers” but she posted it anyway.

What I have learned after reading Gini’s post and our conversation last night is that it’s time to get on the bus. Yes, I ride the Social Geek Radio bus weekly but I have yet to step onto the bus of Controversial Topics. My personality type according to DISC profile assessment is a high “D” and high “I”. In other words: direct, daring, domineering, enthusiastic, impulsive and persuasive. I need to transfer some of my real life personality into my social media personality and become a little daring.

As Jim Collins (author of Good to Great) says: “Greatness is not a function of circumstance, it’s a matter of conscious choice and discipline.” Collins talks about getting the right people on the bus and then know where to drive it.

I’m on-board the right bus with the right people.  I learn something new each week from BJ, Gini and so many others. It’s time to focus on my direction.

Are you on the right bus and do you know where it’s going?

Inbound Marketing

I have the opportunity to present at the ICED (International Center for Entrepreneurial Development) Executive Conference in June. The attendees are owners of ICED’s print, pack and ship brands. I was invited to speak on social media. In all honesty, the majority of the attendees are not only unfamiliar with  the use of social media for their business but most likely believe it’s just a fad. I have a big job ahead of me to introduce, educate and encourage the use of social media!

The group understands the value of outbound marketing. For years they have used print ads, trade shows, telemarketing and direct mail campaigns in their business practices. It was suggested by Kathy Muller, Director Sales & Training Development to start by calling my session “Inbound Marketing.”

Hubspot has an excellent report on Inbound Marketing found on this  link. I plan to share the report and present compelling reasons why the audience should move aggressively in the direction of inbound marketing. I will need to address the challenges and be prepared to answer the obvious question that will be asked, “What is the ROI?”

To generate interest in my session and introduce the concept of Inbound Marketing I started with a promotional video to introduce myself and brief description of my session found here. I have prepared a 35 page Inbound Marketing Resource Guide that they can take home  after the session to ensure they can begin their inbound marketing day one! Part of my presentation will include drawings. I want the audience to go home with as many tools and resources necessary to implement inbound marketing and why.

Trust Agents, The Mirror Test, Twitter Marketing, When Growth Stalls

I will follow the keynote speaker which can be a tough spot. This time I will view it as a positive! Jeff Hayzlett, former CMO Kodak and author of The Mirror Test will open the conference. I am very excited to meet him and hear his presentation. Jeff Hayzlett is a celebrity CMO according to! He is an outspoken, gregarious business leader that uses inbound marketing (social media) to grow business! He knows how to use  emotional technology to connect with customers. I have joined his Facebook page, follow his tweets and already feel connected to Jeff.

How lucky am I that Jeff will open the conference and warm the audience to my presentation on Inbound Marketing?

Growing up as a kid I was never characterized as a geek or risk taker. Today with the use of social technology I’m learning and growing into those characterizations.

Last night was the first episode of Social Geek Radio with my co-host BJ Emerson. Starting an internet radio show was not only a risk but I found that I needed to dig a little deep to find my geek to pull it off.

Multi-tasking has always been something I do well. Any mom with kids totally understands where I’m coming from. Any leader and/or manager gets it too. Multi-tasking for me hit a new level monitoring and helping to manage the show. For example: I had two computers set up. My laptop was running tweetdeck so I could monitor and engage in conversations regarding the show in real time. I had a desktop computer set up with the blogtalkradio link. It displayed the callers, chat feature and a running clock of how much time we had left for the show. I was using my cell phone to call in (we don’t own a land line) and was pushed a little too far when my good friend and team member wanted to test my geekiness by sending me a blackberry message. I ignored that message since she was also direct messaging me on Twitter. Good try Lorri and maybe next week I will surprise you with a reply.

Things I learned that work:

  • With a co-host it’s easier to screen callers while the other host keeps the show going. At first it was a bit freaky having BJ pop in and out but monitoring his “microphone” icon I could tell when he was mute and when he returned with the caller.
  • Chatting with listeners on the call via the whisper feature is pretty cool. I received some great helpful tips from listeners that we will add for the show next week.
  • Knowing who is tuned into the show via Twitter is encouraging. Especially when they are posting very positive tweets!
  • Allowing callers to ask questions live is risky but I think the unscripted participation can be interesting. Neither BJ nor I knew our caller Chris Adams from Connecticut but thoroughly enjoyed his interest and participation!
  • Constructive criticism is welcomed but I will admit that watching the tweets after the show is a little nerve wracking.

Things I learned from my mistakes:

  • You can’t submit your podcast to iTunes until after the first episode. Duh! Hopefully it’s uploading properly and can be found.
  • The recording continues as long as you are connected to blogtalkradio. I thought that once the clock ran out that the recording would stop. Not the case!  SO…we need to work on our closure and actually disconnect and take our discussion off line.
  • Yes, I like to talk but if I don’t breath and stop talking over BJ then I will find myself alone weekly.

If you listened and want to send me your feedback I would greatly appreciate it!

Do you flip?

I just finished reading John C. Maxwell‘s book “Everyone Communicates Few Connect.”  The book was suggested to me by friend, BJ Emerson as we prepare to connect with our audience of Social Geek Radio. Maxwell outlines that we shouldn’t just talk we should connect. He provides basic principles if you want to connect one-on-one, with an audience or in a group setting.

One of my favorite chapters is – Connecting Goes Beyond Words. Here is a blurb from the book describing how a breakdown would occur:

  • Something I know but do not feel, my communication is dispassionate.
  • Something I know but do not do, my communication is theoretical.
  • Something I feel but do not do, my communication is hypocritical.

After finishing the book I started thinking about how I communicate and connect with friends, family and franchisees. Since we live in a visual age spending countless hours looking at YouTube, Facebook, Twitter, reading email  I realized that I often communicate making it a visual experience. I love posting YouTube videos on Facebook wishing someone a Happy Birthday. I send video messages to franchisees who are not feeling well or just need to know I’m thinking of them. I communicate where I am via foursquare and post videos of my experiences on Facebook using my flip camera. I promote and connect with my tweets. Believe it or not I also use an old school tool and actually telephone (via cell phone of course) just to say hello for no reason at all.

It’s no surprise that I like to communicate but my goal is to actually connect using the tools provided by social media!

Social Geek Radio

We all know social media is  about engagement. Like most of you I started using social media several years ago with LinkedIn. I securely held the position of President of COMPUTER EXPLORERS so I didn’t establish an account to search for a job. My goal was to develop relationships with peers in the franchise industry and help to build brand awareness of COMPUTER EXPLORERS. I wanted to leverage relationships with people I had worked with previously, friends, former customers and of course to build new connections.

In December 2008 I was convinced that I needed to join Twitter and spend time listening and learning. I listened until March 2009 and started tweeting like a fiend. By the end of the month I had 62 followers. According to I had 922 followers by August 2009. Once again my goal was to make new connections and leverage relationships.

It was natural for my next steps to develop a Facebook page, Flickr, Digg and Delicious accounts and then of course start blogging!

Over the last year I have been fortunate to appear on The Franchise Show with Jeff D’Arcy and again with Rieva. I did an interview on The Business Makers Show with Esther Steinfeld and most recently did a BlogTalkRadio show with host Paul Segreto.

Just when I thought I couldn’t add another tool to my social media strategy I’ve decide it’s time to co-host a new online radio show, Social Geek Radio! BlogTalkRadio is a social network application allowing people to easily host their own online radio show. I’m honored that my co-host will be BJ Emerson, Social Technology Officer for Tasti D-Lite.

Our first episode is scheduled for Thursday May 13th 6pm PT/8pm CT/9pm ET. You can find more information on or BJ and I plan to share our tips on social media and at the end of each show BJ will share “When in Doubt Geek it Out!”

We hope you can join us!